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Evaluation and optimization of current business initiatives to ensure maximum revenue potential
Development of new and incremental areas of revenue growth through marketplace research and analysis, vertical enhancement, audience segmentation and profiles
Integrated sales representation for emerging and established brands
We enable and educate sales executives to take their business to the next level through:
Evaluation of overall effectiveness of the sales team
Infusion of new strategies into the business, with marketplace feedback and industry insights
Training in best practices to improve results
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Ken has strong expertise in sales strategy, business and revenue development, organizational and leadership development, as well as general business operations. He has had a successful career in both digital and traditional media, as well as online travel and commerce.
He currently coaches and advises Founders, Leaders, and key Contributors at growth companies.
Before co-founding Fuel, Ken was the Chief Revenue Officer at Luxury Link Travel Group. Prior, he was a founding member at NY Times Digital as the Group Director of Advertising Sales. Ken also held several senior positions in both the advertising sales and financial groups at The New York Times Newspaper Group. Ken holds a Masters of Business Administration, Certificate in Organizational Development for Consultants, and he is a CPA.
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